What are the three important objectives for a companys customer management processes within the Balanced Scorecards process

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What are the three important objectives for a company’s customer management processes within the Balanced Scorecard’s process perspective?

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Management Accounting Information for Decision-Making and Strategy Execution

ISBN: 978-0137024971

6th Edition

Authors: Anthony A. Atkinson, Robert S. Kaplan, Ella Mae Matsumura, S. Mark Young

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