What are the various planning approaches that can be used when creating a global campaign?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:38 AM

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What are the various planning approaches that can be used when creating a global campaign?

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When planning an international advertising campaign there are two options concerning basic starting ...View the full answer

Advertising & IMC Principles & Practice

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