What behaviors need to be tracked in order to evaluate the profit impact of a trade promotion?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:08 AM

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What behaviors need to be tracked in order to evaluate the profit impact of a trade promotion?

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Trade promotions are promotions carried out with the help of intermediaries such as retailers or dea...View the full answer

Market Based Management

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