What benefits does Fiat hope to gain from its arrangement with Chrysler? What potential drawbacks does it

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What benefits does Fiat hope to gain from its arrangement with Chrysler? What potential drawbacks does it face? Judging from your analysis of benefits and drawbacks, explain why the Fiat-Chrysler arrangement might best be characterized as a strategic alliance? In what sense is it best characterized as a direct investment?
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Management

ISBN: 978-1111969714

11th edition

Authors: Ricky W. Griffin

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