What did Depression-era humorist Will Rogers mean when he said, People tell me about the great return

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What did Depression-era humorist Will Rogers mean when he said, "People tell me about the great return I'm going to get on my investment, but I'm more concerned about the return of my investment"?
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Financial Management Principles and Applications

ISBN: 978-0134417219

13th edition

Authors: Sheridan Titman, Arthur J. Keown, John H. Martin

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