Question: What did Gerstner do when he assumed the role of the CEO in April 1993? Evaluate Gerstners approach to crisis management. How well did he

What did Gerstner do when he assumed the role of the CEO in April 1993? Evaluate Gerstner’s approach to crisis management. How well did he perform as a turnaround manager? What challenges did he face as he attempted to position the company for growth?

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