What differences might you note among marketing research conducted for (a) A retailer, (b) A consumer goods
Question:
(a) A retailer,
(b) A consumer goods manufacturer,
(c) An industrial goods manufacturer, and
(d) A charitable organization?
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Related Book For
Marketing Research Essentials
ISBN: 978-1118249321
8th edition
Authors: Carl McDaniel Jr., Roger Gates
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