What does it mean to have a single view of the customer? How can it be accomplished?

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What does it mean to have “a single view of the customer”? How can it be accomplished?

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Business Intelligence and Analytics Systems for Decision Support

ISBN: 978-0133050905

10th Edition

Authors: Ramesh Sharda, Dursun Delen, Efraim Turban

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Question Posted: Dec 30, 2014 11:05 AM

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What does it mean to have a single view of the customer? How can it be accomplished?

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Having a single view of the customer means treating the customer as ...View the full answer

Business Intelligence and Analytics Systems for Decision Support

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