What factors do household depositors rank most highly in choosing a financial firm for their checking account?

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What factors do household depositors rank most highly in choosing a financial firm for their checking account? Their savings account? What about business firms?

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Bank Management and Financial Services

ISBN: 978-0078034671

9th edition

Authors: Peter Rose, Sylvia Hudgins

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Question Posted: Oct 31, 2014 10:48 AM

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What factors do household depositors rank most highly in choosing a financial firm for their checking account?

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Studies cited in this chapter indicate that households individuals and families appear to ...View the full answer

Bank Management and Financial Services

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