What is a communication brief (or a creative brief), and how is it typically outlined?

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:23 AM

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What is a communication brief (or a creative brief), and how is it typically outlined?

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A communication brief or creative brief explains the consumer insight and summarizes the basic strat...View the full answer

Advertising & IMC Principles & Practice

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