What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO

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What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO factors to win the confidence of potential customers and investors and avoid telling legitimacy lies?

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Small Business Management Launching & Growing Entrepreneurial Ventures

ISBN: 978-1133947752

17th edition

Authors: Justin Longenecker, William Petty, Leslie Palich, Frank Hoy

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Question Posted: Mar 22, 2018 09:25 AM

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What is a legitimacy lie? In the case of a startup, how can an entrepreneur use PRO

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Legitimacy lie The misrepresented facts given by the compa...View the full answer

Small Business Management Launching & Growing Entrepreneurial Ventures

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