What is a products position and how do marketers know what it is?

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What is a product’s “position” and how do marketers know what it is?

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Principles of Marketing

ISBN: 978-0136079415

13th Edition

Authors: Philip Kotler, Gary Armstrong

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Question Posted: Nov 12, 2012 07:38 AM

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What is a products position and how do marketers know what it is?

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A products position is the way the product is defined by consumers on important attributes x the pl...View the full answer

Principles of Marketing

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