What is an avatar, and why might an advertiser choose to use one instead of hiring a

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What is an avatar, and why might an advertiser choose to use one instead of hiring a celebrity endorser?

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Consumer Behavior Buying, Having and Being

ISBN: 978-0133450897

11th edition

Authors: Michael R. Solomon

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Question Posted: Jul 11, 2015 01:28 AM

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What is an avatar, and why might an advertiser choose to use one instead of hiring a

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An avatar is the manifestation of a Hindu deity in superhuma...View the full answer

Consumer Behavior Buying, Having and Being

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