What is average variance extracted? Why is it useful to calculate this statistic?

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Marketing Research An Applied Orientation

ISBN: 978-0136085430

6th edition

Authors: Naresh K Malhotra

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Question Posted: Mar 03, 2016 02:14 AM

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What is average variance extracted? Why is it useful to calculate this statistic?

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Another measure that is used to assess convergent validity is the average variance extracted AVE whi...View the full answer

Marketing Research An Applied Orientation

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