Question: What is breakthrough advertising? What is engaging advertising? Look through this textbook, find an example of each, and explain how they work. Prepare to explain

What is breakthrough advertising? What is engaging advertising? Look through this textbook, find an example of each, and explain how they work. Prepare to explain in class why you evaluated the two ads as you did.

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What is breakthrough advertising? What is engaging advertising? Look through this textbook, find an example of each, and discuss how they work.

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