What is meant by readers per copy? How is this different from CPM? Explain the advantages and

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What is meant by readers per copy? How is this different from CPM? Explain the advantages and disadvantages associated with the use of both.

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Advertising & Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0070891302

5th Canadian Edition

Authors: Gerorge E.Belch, Micheal A.Belch, Micheal A.Guolla

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Question Posted: Mar 17, 2016 04:32 AM

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What is meant by readers per copy? How is this different from CPM? Explain the advantages and

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Many magazine advertisers argue that the circulation figure is an underestimate of media reach They contend that because many magazines may be read by ...View the full answer

Advertising & Promotion An Integrated Marketing Communications Perspective

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