What is negative case analysis and why is it important to the credibility of qualitative analysis?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:35 AM

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What is negative case analysis and why is it important to the credibility of qualitative analysis?

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To conclude in can say that the negative case analysis th...View the full answer

Essentials of Marketing Research

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