Question: What is product positioning? What do marketers mean by creating a brand personality? How do marketers use perceptual maps to help in developing effective positioning

What is product positioning? What do marketers mean by creating a brand personality? How do marketers use perceptual maps to help in developing effective positioning strategies?

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What is product positioning? What do marketers mean by creating a brand personality? How do marketers use perceptual maps to help them develop effective positioning strategies?

What do marketers mean by creating a brand personality? How do marketers use perceptual maps to help them develop effective positioning strategies?

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