What is reputation management, and how does it intersect with advertising programs? Find a corporate reputation campaign

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What is reputation management, and how does it intersect with advertising programs? Find a corporate reputation campaign and analyze its effectiveness.

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Advertising & IMC Principles & Practice

ISBN: 978-0132163644

9th Edition

Authors: Sandra Moriarty, Nancy Mitchell, William Wells

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Question Posted: Nov 20, 2012 05:36 AM

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What is reputation management, and how does it intersect with advertising programs? Find a corporate reputation campaign

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Reputation management is a part of corporate relations that functions to strengthen ...View the full answer

Advertising & IMC Principles & Practice

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