What is the difference between direct-action and indirect-action headlines? Find an example of each and explain how
Question:
What is the difference between direct-action and indirect-action headlines? Find an example of each and explain how it works.
Fantastic news! We've Found the answer you've been seeking!
Step by Step Answer:
Answer rating: 63% (11 reviews)
Headlines can be grouped into two general categories directaction and indirectaction Direct action h...View the full answer
Answered By
Anum Naz
Lecturer and researcher with 10+ years of experience teaching courses in both undergraduate and postgraduate levels. Supervised 17 BA theses, 07 MA theses, and 1 Ph.D. dissertations. Edited and co-authored 2 monographs on contemporary trends in political thought. Published over articles in peer-reviewed journals.
4.80+
11+ Reviews
51+ Question Solved
Related Book For
Advertising & IMC Principles & Practice
ISBN: 978-0132163644
9th Edition
Authors: Sandra Moriarty, Nancy Mitchell, William Wells
Question Posted:
Students also viewed these Marketing questions
-
What is the difference between direct and contrived observation?
-
What is the difference between direct finance and indirect finance? If you borrow money from a bank to buy a new car, are you using direct finance or indirect finance?
-
What is the difference between direct materials and indirect materials?
-
Assuming 10% minimum required reserve ratio, 5% excess reserve ratio, and people holding 10% of cash received at home (not deposited in the banks), the money multiplier is equal to Select one: a....
-
Explain why businesses normally can reduce unit costs by utilizing their facilities more intensively.
-
Determine Vo for the negative logic OR gate of Fig. 2.159. -5 V Si Vo Si
-
"For many people, being left alone with their thoughts is a most undesirable activity," says a psychologist involved in a study examining reactions to solitude. In the study, 146 college students...
-
Tiffany Goren started her own consulting firm, Goren Consulting, on May 1, 2010. The trial balance at May 31 is as shown below. In addition to those accounts listed on the trial balance, the chart of...
-
Parker Inc. makes and sells toys. The information on the cost per unit is as hillews. Direct materials $2.55 Direct labor 1.20 Variable overhead 1.90 Variable marketing expense 0.40 The Tooed...
-
Retention factors for three solutes separated on a C8 nonpolar stationary phase are listed in the table on the next page. Eluent was a 70:30 (vol/vol) mixture of 50 mM citrate buffer (adjusted to pH...
-
Describe the various copy elements of a print ad.
-
What qualities make a good tagline or slogan?
-
Discuss the difference between performing the capital budgeting analysis from the parent firm's perspective as opposed to the project perspective.
-
The PHC is offering a prize of $3,000 per week for 5 years. If the interest rate is 5.2%, compounded weekly, what is the present equivalent value of the prize? What is the future equivalent value at...
-
You are making $500 monthly deposits into a savings account that pays interest at a nominal rate of 6% per year, compounded monthly. What is the future equivalent value of this account after seven...
-
Bill took out a 10 year loan to buy a car. If the loan carried an annual interest rate of 5.2% and he made monthly payments of $345, how much interest did he pay? Round your answer to the nearest...
-
North Bank issued a one-year $2 million CD at 6 percent and is planning to fund a loan in British pounds at 8 percent for a 2 percent expected spread. The spot rate of U.S. dollars for British pounds...
-
You finance a new car with a 7 percent loan for 80 percent of the car value. The ination premium is 3.0 percent. If the risk premium is 2 percent, what is the pure rate using the multiplicative form?
-
What are the seven challenges of being a manager, and which one is the one I will probably most have to worry about during my lifetime?
-
A random sample of 10 houses heated with natural gas in a particular area, is selected, and the amount of gas (in therms) used during the month of January is determined for each house. The resulting...
-
Assume that the management team has hired you to advise them on their overall risk profile and has asked you to prepare a SWOT analysis for their review and as input to the upcoming strategic...
-
What are the 5Ms of the media mix, and how are they determined?
-
Why might an advertiser use a mixed media approach?
-
Select an ad from an earlier chapter in the book. What do you believe is the sponsor's advertising and message strategy? What is the ad's boom factor?
-
a) Based on the information provided in the table below: i. Describe the impact of the cost behavior on economies of scale, constant returns to scale, and diseconomies of scale in each firm?...
-
Use the following information to answer questions below: Total current assets Total non-current assets Total current liabilities Long-term borrowings Share capital Revenue Gross profit Retained...
-
A Public Information Officer ( PIO ) for a public safety or emergency management agency might expect to spend what portion of his or her time on activities directly related to incident response or...
Study smarter with the SolutionInn App