What is the role of a CRM system? What sort of benefits can such a system produce

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What is the role of a CRM system? What sort of benefits can such a system produce for a business?

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Principles of Information Systems

ISBN: 978-1133629665

11th edition

Authors: Ralph Stair, George Reynolds

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Question Posted: Dec 30, 2014 05:57 AM

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What is the role of a CRM system? What sort of benefits can such a system produce

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A CRM system helps a company manage all aspects of cu...View the full answer

Principles of Information Systems

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