What possible problems might be encountered by a domestic research company in conducting an international research study?

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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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Question Posted: Mar 29, 2016 04:40 AM

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What possible problems might be encountered by a domestic research company in conducting an international research study?

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Domestic research companies can be bogged down by the Selfreference criterion Also they m...View the full answer

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