What prompts a company to change from a global standardization to a transnational strategy, and what new

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What prompts a company to change from a global standardization to a transnational strategy, and what new implementation problems arise as it does so?

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Strategic Management An Integrated Approach

ISBN: 978-1111825843

10th edition

Authors: Charles W. L. Hill, Gareth R. Jones

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Question Posted: Jan 20, 2017 01:08 PM

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What prompts a company to change from a global standardization to a transnational strategy, and what new

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When a firm pursuing a global strategy grows even larger and more complex there are increase...View the full answer

Strategic Management An Integrated Approach

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