What role does an advertising agency play in developing an advertising campaign?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:55 AM

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What role does an advertising agency play in developing an advertising campaign?

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If a firm uses an advertising agency the development of the advertising campaign is usually ...View the full answer

Foundations of Marketing

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