What role does message exposure play in the success of a marketing communication for General Motors' new

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What role does message exposure play in the success of a marketing communication for General Motors' new Volt?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:09 AM

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What role does message exposure play in the success of a marketing communication for General Motors' new

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For the Volt without effective advertising exposure there is no chance for customer and sales re...View the full answer

Market Based Management

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