What should marketers consider as they decide whether to license or enter into a joint venture in

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What should marketers consider as they decide whether to license or enter into a joint venture in a foreign nation?

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Foundations of Marketing

ISBN: 978-0547154565

3rd Edition

Authors: William M. Pride, O. C. Ferrell

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Question Posted: Sep 04, 2012 06:23 AM

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What should marketers consider as they decide whether to license or enter into a joint venture in

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Foundations of Marketing

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