What type of strategy has MTV implemented today? What did MTV learn from its mistakes in Europe?

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What type of strategy has MTV implemented today? What did MTV learn from its mistakes in Europe? How did it apply this knowledge to other markets?

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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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Question Posted: Oct 26, 2017 03:18 AM

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What type of strategy has MTV implemented today? What did MTV learn from its mistakes in Europe?

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MTV has shifted to a more transnational strategy in Europe While it has kept some el...View the full answer

Global Business Today

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