What would be your response to the statement, Profit maximization is the only legitimate pricing objective for

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What would be your response to the statement, “Profit maximization is the only legitimate pricing objective for the firm”?

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Marketing The Core

ISBN: 978-0078028922

5th edition

Authors: Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Nov 06, 2013 06:11 AM

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What would be your response to the statement, Profit maximization is the only legitimate pricing objective for

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Marketing The Core

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