When a business has an excellent marketing communications program and customers indicate high intention to purchase but

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When a business has an excellent marketing communications program and customers indicate high intention to purchase but there is a very low customer response, what kind of a marketing problem does the business face?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:08 AM

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When a business has an excellent marketing communications program and customers indicate high intention to purchase but

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A low purchase level with high intention to purchase suggests a distrib...View the full answer

Market Based Management

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