Question: When asked what was most valuable about the big data Disney was collecting from its MagicBands program, the executive in charge of the program stated,

When asked what was most valuable about the big data Disney was collecting from its MagicBands program, the executive in charge of the program stated, "The biggest value comes from being able to segment customers into better, smarter segments so you know what is going on and can act on those segments." Briefly explain his reasoning.

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