When exporting indirectly, is it better to use a merchant or an agent in the export marketing

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When exporting indirectly, is it better to use a merchant or an agent in the export marketing channel? Explain.

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International Marketing & Export Management

ISBN: 978-0273743880

7th edition

Authors: Gerald Albaum, Edwin Duerr

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Question Posted: Dec 02, 2015 04:38 AM

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When exporting indirectly, is it better to use a merchant or an agent in the export marketing

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International Marketing & Export Management

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