Which are the most important branding decisions managers have to take in international markets?

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Global Marketing Contemporary Theory Practice and Cases

ISBN: 978-0078029271

1st edition

Authors: Ilan Alon, Eugene Jaffe

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Question Posted: Feb 26, 2016 04:40 AM

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Which are the most important branding decisions managers have to take in international markets?

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Branding is a mixture of tangible and intangible aspects sign in a international business the same if accurately handled generates impact and create value Brands are a involves of differentiating a co...View the full answer

Global Marketing Contemporary Theory Practice and Cases

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