Which independent variables are helpful in predicting A36 - Customer Satisfaction?

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Essentials of Marketing Research

ISBN: 978-0073404820

2nd edition

Authors: Joseph Hair, Mary Wolfinbarger, Robert Bush, David Ortinau

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Question Posted: Dec 07, 2015 06:37 AM

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Which independent variables are helpful in predicting A36 - Customer Satisfaction?

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The model shows that A10 A12 A17 and A23 were significant predictors ...View the full answer

Essentials of Marketing Research

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