Question: Which of the following is a true statement about activity-based customer costing? a. Customer diversity requires a single driver to trace costs accurately to customers.

Which of the following is a true statement about activity-based customer costing?
a. Customer diversity requires a single driver to trace costs accurately to customers.
b. Customers can consume customer-driven activities in different proportions.
c. It will rarely result in any changes in a company’s customer mix.
d. It will seldom improve profitability.

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