Which of these two, a product audit (such as the Audits and Surveys National Market Audit) or

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Which of these two, a product audit (such as the Audits and Surveys National Market Audit) or a store audit (such as the Nielsen Retail Index), would be more suitable for the following products: (a) peanut butter; (b) cameras; (c) engine oil additives; (d) chewing gum? Why?
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Marketing Research

ISBN: 978-1118156636

11th edition

Authors: David A. Aaker, V. Kumar, Robert Leone, George S. Day

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