Who are the main participants in the creative team when it comes to copywriting, art direction, and

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Who are the main participants in the "creative team" when it comes to copywriting, art direction, and production? What "roadmap do they use to guide the creative effort?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:44 AM

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Who are the main participants in the creative team when it comes to copywriting, art direction, and

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The creative team is composed of the art director copywriter and recent years a media plan...View the full answer

Advertising and Integrated Brand Promotion

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