Who is Lester Wunderman, and in what ways does his historic campaign for Columbia House illustrate the

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Who is Lester Wunderman, and in what ways does his historic campaign for Columbia House illustrate the mindset of direct marketing?

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Advertising and Integrated Brand Promotion

ISBN: 978-0538473323

6th edition

Authors: Thomas O'Guinn, Chris Allen, Richard Semenik

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Question Posted: Apr 19, 2016 11:47 AM

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Who is Lester Wunderman, and in what ways does his historic campaign for Columbia House illustrate the

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Lester Wunderman was a pioneer of direct marketing and his famous campaign for Columbia House Music ...View the full answer

Advertising and Integrated Brand Promotion

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