Why are public relations-type marketing communications important to the overall success of a marketing communications effort?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:09 AM

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Why are public relations-type marketing communications important to the overall success of a marketing communications effort?

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Pull marketing communications targeted at end users are naturally very important in creating ...View the full answer

Market Based Management

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