Why are quantified goals in the planning phase of the strategic marketing process important for the evaluation

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Why are quantified goals in the planning phase of the strategic marketing process important for the evaluation phase?

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Marketing

ISBN: 978-1259268809

10th Canadian edition

Authors: Frederick Crane, Roger A. Kerin, Steven W. Hartley, William Rudelius

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Question Posted: Dec 07, 2017 03:07 AM

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Why are quantified goals in the planning phase of the strategic marketing process important for the evaluation

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