Why are there more steps in the organizational buying process than in the consumer buying process? Explain

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Why are there more steps in the organizational buying process than in the consumer buying process? Explain why feedback between buyers and sellers is important to the marketing relationship.

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Contemporary Marketing

ISBN: 978-0324582031

14th Edition

Authors: Louis E Boone, David L Kurtz

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Question Posted: Sep 14, 2012 06:18 AM

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Why are there more steps in the organizational buying process than in the consumer buying process? Explain

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The organizational buying process often involves a sequence of eight acti...View the full answer

Contemporary Marketing

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