Why did Starbucks not just go with a licensing approach internationally? Is the preference for joint ventures

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Why did Starbucks not just go with a licensing approach internationally? Is the preference for joint ventures in strategic target markets coupled with licensing unique?

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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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Question Posted: Oct 26, 2017 03:19 AM

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Why did Starbucks not just go with a licensing approach internationally? Is the preference for joint ventures

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The licensing approach has some major drawbacks lack of technological control ...View the full answer

Global Business Today

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