Why do you suppose P&Gs marketing research includes face-to-face interviews for the situation described in this case?

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Why do you suppose P&G’s marketing research includes face-to-face interviews for the situation described in this case? Would other forms of marketing research also be useful in this situation? Explain your reasoning.

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Business Essentials

ISBN: 978-0133771558

10th edition

Authors: Ronald J. Ebert, Ricky W. Griffin

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Question Posted: Dec 05, 2015 03:23 AM

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Why do you suppose P&Gs marketing research includes face-to-face interviews for the situation described in this case?

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Business Essentials

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