Why has the use of guerrilla marketing been on the increase? Take a position as to whether

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Why has the use of guerrilla marketing been on the increase? Take a position as to whether or not this form of marketing has become controversial, and explain whether or not this criticism is warranted.

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Advertising and Promotion An Integrated Marketing Communications Perspective

ISBN: 978-0078028977

10th Edition

Authors: George Belch, Michael Belch

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Question Posted: Jan 14, 2015 09:43 AM

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Why has the use of guerrilla marketing been on the increase? Take a position as to whether

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Guerilla marketers have attempted everything from giving out free hats at sporting events to gain fr...View the full answer

Advertising and Promotion An Integrated Marketing Communications Perspective

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