Question: Why is it important that physical assumptions precede financial results in the planning process? For example, whats wrong with assuming you want a business that

Why is it important that physical assumptions precede financial results in the planning process? For example, what’s wrong with assuming you want a business that sells $50 million a year earning a profit of $5 million, and then building a revenue and cost plan to fit those goals?

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3. Why is it important that physical assumptions precede financial results in the planning process? For example, whats wrong with assuming you want a business that sells $50 million a year earning a...

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