Why is it often difficult for competitors to outperform a niche strategy as used by Pajamagram (pajamagram.com)

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Why is it often difficult for competitors to outperform a niche strategy as used by Pajamagram (pajamagram.com) or Vermont Teddy Bear (vermontteddybear.com)?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:04 AM

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Why is it often difficult for competitors to outperform a niche strategy as used by Pajamagram (pajamagram.com)

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With a niche strategy these companies are able to create a unique product focus an...View the full answer

Market Based Management

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