Why is it so difficult for buyers and sellers to agree on a price for a business?

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Why is it so difficult for buyers and sellers to agree on a price for a business? (LO 4: Describe the five steps of the deal stage for buying a business the right way)
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Entrepreneurship and Effective Small Business Management

ISBN: 978-0133506327

11th edition

Authors: Norman M. Scarborough, Jeffrey R. Cornwall

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