Why is it that localized names such as Two Blokes and a Lorry did not appeal to

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Why is it that localized names such as "Two Blokes and a Lorry" did not appeal to the decision makers at Two Men and a Truck?

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Global Business Today

ISBN: 978-1259686696

10th edition

Authors: Charles W. L. Hill Dr, G. Tomas M. Hult

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Question Posted: Oct 26, 2017 03:19 AM

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Why is it that localized names such as Two Blokes and a Lorry did not appeal to

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Adapting the Two Men and a Truck brand to local terms is not someth...View the full answer

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