Question: Why is it that localized names such as Two Blokes and a Lorry did not appeal to the decision makers at Two Men and a

Why is it that localized names such as "Two Blokes and a Lorry" did not appeal to the decision makers at Two Men and a Truck?

Step by Step Solution

3.44 Rating (167 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

Adapting the Two Men and a Truck brand to local terms is not someth... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

1331-B-B-F-C(1006).docx

120 KBs Word File

Students Have Also Explored These Related Banking Questions!