Why is Makita outselling Black & Decker 8 to 1 in an account which gives them equal

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Why is Makita outselling Black & Decker 8 to 1 in an account which gives them equal shelf space?

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Fundamentals of Financial Accounting

ISBN: 978-0078025372

4th edition

Authors: Fred Phillips, Robert Libby, Patricia Libby

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Question Posted: Mar 01, 2017 01:22 PM

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Why is Makita outselling Black & Decker 8 to 1 in an account which gives them equal

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Makita is outselling BD due to BDs poor branding association with tradesman customers These customer...View the full answer

Fundamentals of Financial Accounting

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