Why is net profit often a misleading indicator of the profit impact of a market strategy for

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Why is net profit often a misleading indicator of the profit impact of a market strategy for a company like General Motors?

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Market Based Management

ISBN: 978-0130387752

6th edition

Authors: Roger Best

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Question Posted: Mar 18, 2016 05:13 AM

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Why is net profit often a misleading indicator of the profit impact of a market strategy for

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GM has tremendous nonmarketing expenses that can drastically lower its net profit Net profit itsel...View the full answer

Market Based Management

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