Question: Why is the message frequency for a marketing communication considerably lower than the number of messages sent?

Why is the message frequency for a marketing communication considerably lower than the number of messages sent?

Step by Step Solution

★★★★★

3.34 Rating (175 Votes )

There are 3 Steps involved in it

1 Expert Approved Answer
Step: 1 Unlock

There are many reasons With regard to electronic com... View full answer

blur-text-image
Question Has Been Solved by an Expert!

Get step-by-step solutions from verified subject matter experts

Step: 2 Unlock
Step: 3 Unlock

Document Format (1 attachment)

Word file Icon

860-B-M-M-P (3025).docx

120 KBs Word File

Students Have Also Explored These Related Marketing Questions!

Q:

Define integrated marketing communication and explain its approach to audience, media, and message.

Q:

Why is marketing communication important for communicating value to consumer?

Q:

Why do marketers evaluate their advertising and marketing communication programs?

Q:

The president of the Las Vegas American Marketing Association (AMA) has invited you to guest speak at the group's monthly luncheon about the relationship between message frequency for a marketing...

Q:

The Final Paper demonstrate of the reading as well as the discussion ponts. The purpose of this assignment is to the concepts studied in this into a cohesive and paper. The Final Paperwill be titled...

Q:

1. Describe the communication process. 2. Understand the importance of feedback in the communication process. 3. Understand various verbal and nonverbal methods of communication. 4. Understand the...

Q:

please reply to these case study questions immediately, as soon as possible. RU receiving me? Text messaging (the sending of brief written messages directly to a cellular telephone) has been a...

Q:

1. Conduct an internal and external analysis of the company . Use the SWOT analysis too to synthesize this information. CASE STUDY Vodafone has been extremely successful, from the beginning, in...

Q:

CASE STUDY Vodafone has been extremely successful, from the beginning, in capturing the mind share of Indian consumers with their attractive advertisements; adorable mascots Hutch pug, zoozoos; the...

Q:

CASE STUDY Vodafone has been extremely successful, from the beginning, in capturing the mind share of Indian consumers with their attractive advertisements; adorable mascots - ''Hutch'' pug,...

Q:

On July 5, Keller Corporation recorded sales of merchandise inventory on account, $ 20,000. The sales were subject to sales tax of 6%. On August 15, Keller Company paid $ 850 of sales tax to the...

Q:

Tommy Gunn is a division manager for K-Cern Inc., a small pharmaceutical company. Tommy's division has been working on a new drug that has the potential to revolutionize the treatment of skin cancer....

Q:

Compute the bid / ask percentage spread for Mexican peso retail transactions in which the ask rate is $ 0 . 1 4 and the bid rate is $ 0 . 0 9 . Round your answer to two decimal places.

Q:

Acidity of mouthwash. Acid has been found to be a primary cause of dental caries (cavities). It is theorized that oral mouthwashes contribute to the development of caries due to the antiseptic agent...

Q:

16. What courses of action can a consumer take in response to dissatisfaction? Which are used most often?

Q:

17. What determines satisfaction for online retailers?

Q:

18. What would marketers like consumers to do when dissatisfi ed? How can marketers encourage this?

Q:

Given this code defining a class (shown with line numbers): 1: class newClass { 2: private: 3: int a; 4: public: 5: void setA(int value) { a = value; } 6: int getA() { return a; } 7: newClass(int...

Q:

Student name Score: 1. A null hypothesis states that there is A No significant difference between a population parameter and sample statistic. B. A significant difference between a population...

Q:

Explain the assumptions for using a two-sample independent t test. Provide an example for when you would use a a one-sample t test. Provide an example for when you might use a two-sample dependent...